Borgward representative model

A revived German nameplate

Borgward

Borgward was a major post-war German maker revived in 2015 with Chinese backing; production has since wound down, leaving it a collector and historical marque.

Country
Germany
Group
Borgward Group
Founded
1929
Headquarters
Bremen

Known for

  • Isabella heritage
  • 1950s design
  • Chinese revival
  • Collector interest

Ownership & structure

Formerly backed by Foton; the revival has ceased operations.

Borgward model line-up3 lines

Borgward BX5 — SUV / Crossover

BX5

Seg J

SUV / Crossover · SUV / Crossover

Compact crossover from the revival era.

Borgward BX7 — SUV / Crossover

BX7

Seg J

SUV / Crossover · SUV / Crossover

Mid-size SUV, the revival's flagship.

Borgward Isabella — Sedan

Isabella

Seg D

Sedan · Mid-size / Large Family

Classic 1950s sedan that defined the original brand.

Comparing shortlists? Read how segments map to real-world size and price.