
A revived German nameplate
Borgward
Borgward was a major post-war German maker revived in 2015 with Chinese backing; production has since wound down, leaving it a collector and historical marque.
- Country
- Germany
- Group
- Borgward Group
- Founded
- 1929
- Headquarters
- Bremen
Known for
- Isabella heritage
- 1950s design
- Chinese revival
- Collector interest
Ownership & structure
Formerly backed by Foton; the revival has ceased operations.
Borgward model line-up3 lines
Name & badge guide
“Borgward” is the manufacturer; each heading below is a model family or a grouped set of closely related models. Engine, battery, trim and regional badges can vary without indicating a new generation.

BX5
Seg JSUV / Crossover · SUV / Crossover
Compact crossover from the revival era.
Current or recent production · market dependentCurrent

BX7
Seg JSUV / Crossover · SUV / Crossover
Mid-size SUV, the revival's flagship.
Current or recent production · market dependentCurrent

Isabella
Seg DSedan · Mid-size / Large Family
Classic 1950s sedan that defined the original brand.
Current or recent production · market dependentCurrent
Comparing shortlists? Read how segments map to real-world size and price.
