
A revived German nameplate
Borgward
Borgward was a major post-war German maker revived in 2015 with Chinese backing; production has since wound down, leaving it a collector and historical marque.
- Country
- Germany
- Group
- Borgward Group
- Founded
- 1929
- Headquarters
- Bremen
Known for
- Isabella heritage
- 1950s design
- Chinese revival
- Collector interest
Ownership & structure
Formerly backed by Foton; the revival has ceased operations.
Borgward model line-up3 lines

BX5
Seg JSUV / Crossover · SUV / Crossover
Compact crossover from the revival era.

BX7
Seg JSUV / Crossover · SUV / Crossover
Mid-size SUV, the revival's flagship.

Isabella
Seg DSedan · Mid-size / Large Family
Classic 1950s sedan that defined the original brand.
Comparing shortlists? Read how segments map to real-world size and price.
