Chery's premium division
Exeed
Exeed is Chery's upmarket brand, offering roomy, tech-heavy crossovers aimed at Chinese buyers moving up from mainstream badges.
- Country
- China
- Group
- Chery
- Founded
- 2017
- Headquarters
- Wuhu
Known for
- Premium interiors
- Kunpeng powertrains
- Large screens
- Export push
Ownership & structure
Owned by Chery Automobile.
Exeed model line-up4 lines
TXL
Seg JSUV / Crossover · SUV / Crossover
Mid-size premium crossover.
VX
Seg JSUV / Crossover · SUV / Crossover
Six or seven-seat flagship SUV.
Sterra ES
Seg EElectric · Executive / Full-size
Electric executive sedan.
Sterra ET
Seg JElectric · SUV / Crossover
Electric and extended-range SUV.
Comparing shortlists? Read how segments map to real-world size and price.